I’ll always have an emotional attachment to North Norfolk, particularly Morston and the creek. My Dad had a boat on the creek most of his life, and we holidayed here as children before moving to Norfolk about 30 years ago – my Mum still lives in Morston. Even though I am now based in Cornwall, when I come back it’s like nothing has changed – my relationship with this part of the world runs deep. The love my parents have always had for the place, and now passing that onto our own kids, is really special.

Many of the ideas for Finisterre were forged out on the marsh at Morston – walking around in those wild conditions and recognising that people needed a brand like ours. This romantic, magical coastal environment that I lived in, with its wide landscapes and big skies, has always been integral to the inspiration behind Finisterre and the romance and magic of the brand. As well as that, knowing the sort of product people needed to keep out icy north easterlies, it’s what I set out to build. 

My feeling for this part of the world is stronger than ever. That’s one of the main reasons I opened a Finisterre shop in Holt. Also, North Norfolk has a great community of coastal folk who love the area, and I am so grateful for all the support I had from them over the last 21 years; it’s been amazing. Many of them were our first customers and it’s great to see the original fleece still around! 

On the right day, the surf can be really good. There’s always a great crew in the water and we surf at Runton whenever we can. We’ll also spend as much time as possible out on Blakeney Pit or at Morston in one of our family boats – an Oyster, a Cockle and a little boat we use to sail down the creeks. 

I’ll head to one of the many coastal pubs if I can – the Anchor in Morston (www.themorstonanchor.co.uk) is the one I have the most memories of; I love a pint of Wherry on the end of a tide. For coffee I’ll go to Stiffkey Stores (Instagram @stiffkeystores), or Folks (www.folkscoffeeco.com) in Blakeney. It’s next door to Westons Fish Shop (Instagram @westonsfishshop), which I would recommend for fresh crab and lobster. It’s hard to beat mackerel caught off the boat, with cockles and samphire from the marsh. 

I sometimes walk in Wells woods or at Holkham (www.holkham.co.uk). I love the seasonality of North Norfolk, especially in terms of the migratory birds – the skeins of pink-footed geese in winter, the swallows and terns in summer. Each season brings something different. If people are visiting for the first time, I’d suggest a boat trip with Temples (www.sealtrips.co.uk) or Beans (www.beansboattrips.co.uk) to see the seals at Blakeney Point.